Creed is the world's only privately held luxury fragrance dynasty. Founded in 1760 and passed from father to son since then, Creed has served more than 10 royal houses and the discerning public for more than 250 years. Indeed, Creed is one of the 100 oldest family businesses in the world. Based in Paris, Creed today is led by the legendary Olivier Creed, sixth generation master perfumer and company chief. Working alongside is his son, Erwin, 31, rising seventh generation and future head of the House...
