"I Am the Queen of war.
I am the Queen of the Thunderbold.
I stir up the Sea and calm it.
I am the Rays of the Sun"
Boadicea the Victorious, named after the British warrior queen, is the brain-child of uber hair-stylist Michael Boadi, who has worked on the international fashion circuit for nearly twenty years. Collaborating with many of the leading fashion houses (Gucci, Missoni, Prada, Dolce & Gabanna, Chanel) he has teased the tresses of some the world?s most beautiful women including Kate Moss, Giselle, Jennifer Lopez and Madonna.
As a passionate, self-taught perfumer, Michael?s approach is not limited by convention, remaining free to create truly original fragrances that have already brought him legions of fans. Boadicea The Victorious launched at Harrods, London in 2009 and caused a sensation, an unprecedented stampede to purchase the luxury scents, in their signature, engraved, pewter decanters (which the coveted ?New Design Award? from style bible, Wallpaper Magazine). Waiting lists, sell-outs and multiple purchases of up to 26 bottles per customer were crowned when America?s First Lady, Michelle Obama, requested an audience and chose 3 scents to take back to the White House!
The mission at Boadicea the Victorious is to bring premium and unique perfumes to the market place. The quality of the perfume juice is at the very heart of the brand. It strives to use as many natural components as possible and ensure the fragrances are highly concentrated to give the clients the ultimate perfume experience.