Atelier Des Ors reinterprets the heritage of French Haute Parfumerie with a modern new line of five alluring and sophisticated fragrances. Atelier Des Ors finds its roots in craftsmanship and the arts of perfumery and gold gilding.
Perfume and gold have long fascinated ancient dynasties and contributed to their wealth and power. The meaning of perfume - per fumum - is "through smoke". Burning incense was first used to communicate with divinities through the elevating smoke.
Gold has been the symbol in many civilizations of God. By extension, it symbolises the pursuit of perfection and the quest of absolute - values we stand for and reunite in our fragrances. Gold, quest of eternity, mingles in our creations with rare essences. In a gilded caress.
Its spiritual and symbolic dimension is an integral part of our fragrances.
The logo, embossed on the heavy cap like a craftsman's seal, confirms the artistic and aesthetic dimension of Atelier Des Ors. The logo depicts a sea horse, hallmark for 24k gold in France. The rays tells about the radiance of the sun but also the sillage of the fragrances.
The shape of bottles is a tribute to the fine crystal cutting techniques once used in the Haute Parfumerie bottles mainly during the Art Deco period (1930's). These create a brilliant, sparkling effect as each cut facet reflects and transmits light through the object. The bottle's back embossing symbolizes sun, light and radiance.
As the bottle captures the light, the golden hue of the fragrance creates a glittering reflection. Gold conveys the noble and eternal side of the brand.
The art deco pattern on the box stands for sophistication and elegance and is a tribute to the golden era of French Haute Parfumerie. The radiance is also showcased in the logo. The classic yet contemporary packaging expresses the timeless refinement of the brand.
Atelier Des Ors magnifies each of its creations in a glittering ballet of stardust.
An intensely distinguished emotion.