In 1881 Théophile LeClerc, the pharmacist, has developed a secret rice powder formula in his pharmacy close to Place de la Madeleine in Paris, giving a birth of the legendary T. LeClerc loose powder. Initially, available in 6 shades, including the famous "Banana", has quickly become an essential for every elegant lady, starting from the "Belle Époque". Today, T. LeClerc offers a complete make-up range with over 200 references, including foundations, powders, eyes shadows, lipsticks, nail polish and various accessories. They are all based on innovative formulas e.g. rice as the star ingredient in loose and pressed powders.