In 1999 Clive Christian took the reins to one of the oldest British Perfume Houses, The Crown Perfumery, first made famous 135 years ago when it was uniquely honoured by Queen Victoria with the gift of her crown as a symbol of utmost quality and British excellence.

Clive Christian revived the original values of the House to create pure perfumes in complex formulas with the most precious natural ingredients from the corners of the British Empire.

This vision led to the creation of the Original Collection of perfumes - 1872, X and No.1- which was to be recognized by the Guinness Book of Records as The World's Most Expensive Perfume.